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Liverpool City Council is launching an awareness campaign to reduce smoking prevalence across Liverpool, redirecting potential quitters to their free online stop-smoking services at Smokefree Liverpool.
The ‘It’s Well Worth It’ brand was developed with these objectives in mind:
- To increase belief in the target audience that they can quit smoking
- To increase knowledge of support available to quit
- To drive contacts to Stop Smoking Services
You can find all campaign assets in the toolkit linked here, which contains the following resources:
- Digital and print-ready A4 posters
- Static social media assets for Facebook and Instagram
- Digital screen (for TV in waiting areas)
- Email signature.