Creating Good Marketing Content

Find out what you can and should decide up-front, to make day-to-day content creation easier and less time consuming, such as:

• key messages
• audience
• what platforms to focus on
• the voice of your organisation
• important dates in your content creation calendar

You won’t have opportunity to work through all of the above on the day but you will make a start and leave with a list of actions to take, in order to create a content strategy. In addition, you’ll get a content creation toolkit, outlining simple tasks you can work through, whatever your level of experience. The toolkit covers a range of things, such as how to:

• generate regular ideas
• structure a news story/press release
• save time by making one story work across multiple platforms
• turn a news story into a marketing campaign
• monitor what’s popular with your audience and what isn’t

Whatever role you’re in, whatever stage your organisation is at, if you’re facing the task of writing about what you do, this training will help you.

Please note: this session does not focus on the nuts and bolts of how to use individual platforms and pieces of software. If you are in any doubt about whether or not this training is right for you, please email the trainer before you book, at gillian.torres@lcvs.org.uk.