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Friday 21 June 2024, 9.30 AM -1 PM | Online via Zoom
Key Facts
- Format: Interactive workshop with practical, hands-on exercises.
- Focus: A simple framework for brand definition and communication
- Open to: Common Good Organisations in North-west England & The Isle of Man
- Duration: 3.5 hours
- Number of Places: 6 (one per organisation)
- Price: Free.
This workshop brings together Brand Themes and Brand Traits – two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.
You’ll find out:
- How to establish the Brand Themes and Brand Traits for your organisation
- How they can be used to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms
- How you can use Brand Themes and Brand Traits to assess the effectiveness of your communication materials
- How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.
You’ll also specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.