Introduction to Marketing

Training Date: 12 August 2016

Friday 12 August 2016, 1 – 4pm – 151 Dale Street.

Organisations are operating in an increasingly competitive market with regard to funding and income generation. Effective marketing will help you to understand the market and stand out from the crowd.

Marketing is about clearly understanding what you are offering, who your customers are and how your offer will meet their needs and demands, what your unique selling points are when compared to your competitors and getting this message out clearly to customers and other stakeholders.

This half-day course, delivered by a marketing expert, will help you to develop the tools to help you to succeed in this increasingly competitive environment.

Cost: £50 charity/voluntary sector; £100 private/public sector

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