Liverpool John Moores University | Creating your marketing strategy with ChatGPT

This online workshop explains what ChatGPT is and how it can help you find “PICE”. Personas: Influencers: Content: Engagement. The workshop is split into 4 activities covering the PICE framework.

The workshop will explain what PICE is and will help you to get started with creating your marketing strategy. The focus is on creating personas who are an example of your ideal customer, understanding which influencers already have your ideal customer as an audience, what content to create to attract them and what metrics you can use to measure the engagement and success.

Click here to book your place and to learn more.